PSL 9;  The door is completely closed on surrogate advertising

PSL 9; The door is totally closed on surrogate promoting

Sports By Nov 13, 2023 No Comments


Tomorrow, there will likely be a dialogue on different points, together with the switch of the occasion to the UAE subsequent yr (Picture: Categorical Net).

Karachi: The doorways of PSL had been utterly closed on surrogate promoting whereas no franchise will likely be allowed subsequent yr.

Surrogate promoting began in Pakistan cricket a number of years in the past, overseas playing corporations entered by altering their identify barely, most of them used the duvet of the information, regardless of being identified within the media, the authorities didn’t take any discover.

In PSL 8, all of the franchises besides Peshawar Zalmi and Islamabad United had surrogate corporations as sponsors, and issues escalated when Multan Sultans captain Muhammad Rizwan hid the sponsor brand on his shirt throughout a match within the closing phases. Just lately, the federal government imposed an entire ban on surrogate promoting.

Additionally Learn: Govt Bans PSL Sponsored Playing Corporations

When the notification was issued, the spokesperson of PCB mentioned to the media question that we’ve not acquired the directive, solely the recommendation has been given, we’ll take into account the matter additional, after this, the brand new authorities notification of zero tolerance cleared the confusion. .

The assembly of PSL Governing Council is being held in Lahore on Tuesday, its agenda consists of surrogate promoting, the franchisees will likely be instructed to chorus from it within the gentle of presidency directions, they’ve additionally been despatched a duplicate of the federal government notification. Sure, some franchisees have even eliminated logos of surrogate corporations from their social media posts.

The venue and dates for the ninth version will even be finalized within the assembly. The proposed dates are February 8 to March 24. Because of the basic elections within the nation on February 8, some franchisees and board officers need the league to be held within the UAE. , Tuesday’s assembly will even talk about the date of the gamers’ draft and media rights.





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