Two Etihad Airways ads banned in UK

Two Etihad Airways ads banned in UK

News By Apr 13, 2023 No Comments

Etihad Airways ads can no longer run two of its recent commercials in the UK. A British regulator has revealed that their environmental claims in advertising are “exaggerated”.

In a ruling published on Wednesday, the Advertising Standards Authority said the ads it ran on Facebook in October last year showed Abu Dhabi-based Etihad Airways‘ “stronger and bolder approach to sustainable aviation”. However, the company failed to substantiate the claim”.

Etihad Airways ads: Sustainability is a Priority

“The ads exaggerated the impact that flying with Etihad would have on the environment,” the authority said.

The authority claims that there isn’t currently a programme or commercially available technology in the aviation sector that can support a claim like sustainable aviation.

Etihad Airways said it was disappointed by the decision.

“Sustainability is a key priority for Etihad Airways,” the company said in an emailed statement, including fuel-efficient aircraft, research into sustainable aviation fuels, as well as carbon sequestration and afforestation through mangroves. It highlighted its investment in rehabilitation.

Two Etihad Airways ads banned in UK
Two Etihad Airways ads banned in UK

In a similar case in March, “German airline Lufthansa” was also banned for exaggerating advertising.

Other corporations whose advertising has been prohibited by European regulators include Irish and Australian airlines.

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Also in March, environmental activists complained to Australian watchdog Etihad that the airline promoted ambitions to reach net zero emissions by 2050 in ads during the Games, even though the airline had no credible path to net zero emissions. Is.

A minor part of world emissions are attributable to aviation. About 2 percent – but this is expected to increase as many other sectors move towards decarbonization and aviation increases passenger numbers. Similarly, aviation is a challenging sector for decarbonization.

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